You’re thinking about using video for your next event, not sure what you should do, or if it’s worthwhile?
Before the event
Whether the event is the first you’ve organised or the tenth, people need to quickly and easily understand the atmosphere and content that they will experience at your event. Using video you can maximise interest in the event, and in turn, increase ticket sale or registrations in the lead up to it.
Create a ‘teaser trailer’ or ‘sizzle reel’ using either clips from your previous event, including speakers, group and audience shots, exhibition stands etc, make it short and snappy, the idea is to encourage the viewer to be excited enough to visit without giving everything away.
Don’t forget to use content that was captured by attendees from previous years. Most people will be happy to share this, especially if you can give them a special offer or free tickets for example.
Using footage shot by people taking part can create a fantastic atmosphere, it’s much more of the experience that the people viewing the video will have, rather a more corporate overview.
If it’s your first event ask a couple of your speakers if they are happy to be interviewed. You can capture footage in and around the venue, but just be careful how you use it, don’t show empty rooms, construct shots around the venue to make it more of an experience, rather than what will happen on the day.
The event is about to start, your attendees are waiting for it all to start, ready for the first talk…
Don’t leave them waiting, create a countdown to draw everyone in and get them ready, then launch into an introduction for either that speaker or maybe the whole event dependent on your audience or type of event.
You’ve got their attention, continue to use video to highlight key messages during speeches, use countdown videos between main talks to help people understand when they need to be seated or where the next talk will be.
Livestream and speak to the rest of the world
Live streaming your event not only enables the rest of the world to join you, it ensures that if someone is in another area at your event, they won’t miss the keynote speech, plus it allows everyone in the main room to get the best view in the house with live relay screens throughout the room.
Livestreaming your event means you are more likely to have more people wanting to attend your next event, 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one.
Once you’ve captured all the live content you have a library of videos to use to advertise the event next time, plus a reference library for the attendees of the talks/discussions/speeches that they may have missed. Your footage is also invaluable for media companies, who can use it during the event, or in the future as a reference point for a news story, this is, of course, all free advertising. YouTube is perfect for this type of storage for event videos, easy to share and view.
It’s all over, what next?
The event is over, so do you put your feet up and relax? No! Send out a recap video to all your registered attendees, keep it short, sweet and make sure you say thank you too, you want them to retain the warm and fuzzy feeling they had at your event.
You can also use this to encourage them to share their own videos too, ensure that they use your event #hashtag.
You should use this video as the event video on your website until you start all over again!
There are so many other things you can do too, and we’ll look at that soon, but this is a starting point for your event video creation and solutions. Let us know if there is something, in particular, you would like to know more about
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