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Zurich Critical Illness case study

We worked with Zurich to express the critical illness story of one of their clients, and how it had helped him and his family-run company.

Critical Illness insurance is a complicated story to express in a video; cases are often painful for claimants to recount. With the story of Glenn, who runs his family bakery in Northern Ireland, we were able to create a video that made a powerful emotional connection, expressing his journey.

All shot on location, both at his bakery and his home, Glenn was happy to discuss his experience, creating a powerful and compelling case study for Zurich.

The case study has gone on to be featured in The Guardian expressing the importance of critical illness cover for the self-employed. You can also read more about it on our blog.

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