Critical Illness insurance is a complicated story to express in a video; cases are often painful for claimants to recount. With the story of Glenn, who runs his family bakery in Northern Ireland, we were able to create a video that made a powerful emotional connection, expressing his journey.
All shot on location, both at his bakery and his home, Glenn was happy to discuss his experience, creating a powerful and compelling case study for Zurich.
The case study has gone on to be featured in The Guardian expressing the importance of critical illness cover for the self-employed. You can also read more about it on our blog.