Why make a video podcast?

What is a Video Podcast and why use them?

A video podcast combines audio and video elements, allowing creators to engage their audience more effectively through visuals, expressions, and on-screen content. Using video podcasts can enhance storytelling and retention, making them a powerful alternative to traditional audio podcasts, especially in a visually-driven, digital landscape.

You make friends with your audience

A video podcast isn’t a sales message. It’s a naturally flowing conversation about subjects which interest your podcast’s audience.

When they feel they’re a part of that conversation, a video podcast can make a deeper human connection than almost any other form of messaging.

The audience can see the real you  — the expressions on your face as you interact with guests and get excited about a subject you love. You’re not just a faceless voice broadcasting an opinion from somewhere or other. Over time, you become a friend.

More trust

A video podcast builds more trust than an audio podcast. As humans, we’re hardwired to respond emotionally to faces. When we can see someone’s face as they’re talking, we’re likely to trust what they say.

In 2005, a laboratory study by the University College London compared participants’ responses to financial experts represented on video, audio, avatar, text plus photo, and plain text. When participants were asked which person they most trusted, the expert on video came out top. Audio was second.

Once your audience trusts you, they will watch more episodes and recommend them to friends. Your video podcast becomes a reliable source of valuable content.

Affinity with your brand

Customers are more likely to support brands which they associate with a face. Evidently, this stems from our need to form and sustain social connections.

The advertising industry cottoned onto this propensity several decades ago and has been using it ever since. Think of  KFC, McDonalds, Go Compare and celebrity endorsements of hair, skincare and makeup brands.

Once an audience recognises your face, they will automatically associate it with your brand. Effectively, you become its representative.

It stands to reason that as your video podcast becomes increasingly popular there will be an exponential effect on brand awareness and brand affinity.

A wider audience

Audio-only podcasts are inaccessible for people who are deaf and hard of hearing, or those for whom English isn’t their first language.

With video podcasts, you can add captions and multilingual subtitling, opening it up to a wider audience.

This also has SEO benefits because Google recognises the text files used for closed-captioning. By using  keywords in your podcast, you create an opportunity to boost search engine rankings.

A time-saving way to feed the content machine

Video podcasts are an easy way to consistently post high-quality content on social media.

A single long-form video podcast can easily be chopped up into multiple shorter clips. This is a huge time saver because recording just one podcast creates a bank of content for all your social media channels.

Social media algorithms love video content. They rank it more highly than other forms of content, which means that more people will see your video podcast in their feeds.

Why do they favour video? Because social media users enjoy watching it. According to research by Wordstream, video generates 1,200% more shares than posts with text and static images.

On social media feeds, video catches people’s attention and interest. They find the subject matter easy to digest and remember. The more video podcasts you post, the more you draw the attention of the algorithm. The result is more exposure, more viewers, engagement and trust.

Need some help?

Now that you know the benefits of video podcasting, you’re probably itching to produce one of your own.

We’re here to help because we specialise in video podcast production. We cover all the technical aspects so you’ll save the expensive hassle of having to buy recording and editing equipment.

You’ll also get advice on content ideas, accessibility and engagement — and there’s a fully-equipped studio at your disposal with everything you need for a flawless performance.

Get in touch. We’ll talk you through it and you can see what you think.