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Author: Matt Downer
What You Really Need to Know Before You Live Stream Your Next Event
Somewhere between booking the venue and briefing the speakers, the question usually comes up. Can we live stream this? It is the right question to ask. But it often gets raised too late, or without enough thought about what live streaming actually involves and what it can genuinely do for your event.
I have worked on a lot of live streamed events. The ones that go well share something in common. They were planned with the online audience in mind from the start, not bolted on at the end. Here is what I think every organiser should know before they go live.
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9 steps for creating engaging training videos
A quick glance at YouTube is enough to confirm that training videos are popular. People are using video to master everything from leadership techniques to advanced yoga poses.
For any type of business, training videos are a no-brainer. They’re the most powerful way to inform, educate and engage your audience. What’s more, they’re cost-effective. You can use them again and again.
In this article, we’ll walk you through the different types of training video production, and share the 9 steps for creating your own training videos.
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What is promotional video? And how is it used?
Promotional video is one of the best ways to get your brand noticed by a wider audience. But what do we mean by promo video? And, which is the best way for your company to use it? Read more
How NOT to make a video podcast
From vague topics to creased bedsheet backgrounds, there are plenty of ways to mess up with video podcasting. To help you steer clear of the worst mistakes, here’s how NOT to make a video podcast. Read more
Video podcast trends (the best ones)
The number of video podcast creators has increased by 50% in just 5 years. How do you compete for attention? To help you stand above the growing crowd, we’re looking at the best video podcast trends.
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Video podcast vs webinar: What’s the difference?
Webinars and video podcasts offer major advantages — not least, getting your message out there to a wider audience. But what’s the difference between the two? And, which one should you choose?
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Why Video Storytelling is the Key to Authentic Brand Connection
Online video has been commoditised in recent years, diluted down to the bare essentials to hold viewers’ attention just long enough that they don’t swipe away. The recommended length for a video posted to social media has dropped from 2+ minutes, to just 20-30 seconds. In a world of clickbait and short AI generated clips, authenticity is a welcome change of scene.
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How to maximise the reach of a corporate event
Corporate events aren’t cheap. When you’re hosting an event, you’ll want to reap the highest possible return on the investment. Here are a few tips on how to do that. Read more
The pros and cons of shooting corporate video in a studio
Are you thinking of hiring a studio to shoot your next corporate video? What are the pros and cons? Here’s a complete guide. Read more
What makes a great eLearning video?
Some eLearning videos are a brain-freezing information dump. Others are engaging, compelling must-watch masterpieces. What makes them so good? What’s the secret to a great eLearning video?
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