VIDEOFROG BLOG

How to Create Client Testimonial Videos That Actually Convert

Author: Chloe Wheywell

You’ve probably seen hundreds of testimonial videos. The ones where someone sits in front of a camera and says nice things about a product or service. Most of them don’t work.

What Makes a Case Study Video Work (And Why Most Don’t)

Author: Chloe Wheywell

You know your customer has a great story. They love what you did for them, the results speak for themselves, and they’re happy to go on camera. How hard can it be to film a quick case study video?

9 steps for creating engaging training videos

Author: Matt Downer

A quick glance at YouTube is enough to confirm that training videos are popular. People are using video to master everything from leadership techniques to advanced yoga poses.

For any type of business, training videos are a no-brainer. They’re the most powerful way to inform, educate and engage your audience. What’s more, they’re cost-effective. You can use them again and again.

In this article, we’ll walk you through the different types of training video production, and share the 9 steps for creating your own training videos.

What is promotional video? And how is it used?

Author: Matt Downer

Promotional video is one of the best ways to get your brand noticed by a wider audience. But what do we mean by promo video? And, which is the best way for your company to use it? 

How NOT to make a video podcast

Author: Matt Downer

From vague topics to creased bedsheet backgrounds, there are plenty of ways to mess up with video podcasting. To help you steer clear of the worst mistakes, here’s how NOT to make a video podcast.

Video podcast trends (the best ones)

Author: Matt Downer

The number of video podcast creators has increased by 50% in just 5 years. How do you compete for attention? To help you stand above the growing crowd, we’re looking at the best video podcast trends.

Video podcast vs webinar: What’s the difference?

Author: Matt Downer

Webinars and video podcasts offer major advantages — not least, getting your message out there to a wider audience. But what’s the difference between the two? And, which one should you choose?

Why Video Storytelling is the Key to Authentic Brand Connection

Author: Matt Downer

Online video has been commoditised in recent years, diluted down to the bare essentials to hold viewers’ attention just long enough that they don’t swipe away. The recommended length for a video posted to social media has dropped from 2+ minutes, to just 20-30 seconds. In a world of clickbait and short AI generated clips, authenticity is a welcome change of scene.

The 2025 videofrog Showreel has arrived..

Author: Chloe Wheywell

We’re excited to share our brand-new showreel, giving you a peek into the wide world of video production we’re passionate about. From day one, our goal has been to create stories that connect, captivate, and stick with you. We think this showreel is a great reflection of our dedication to quality and creativity in every frame.

How to maximise the reach of a corporate event

Author: Matt Downer

Corporate events aren’t cheap. When you’re hosting an event, you’ll want to reap the highest possible return on the investment. Here are a few tips on how to do that.